Home l About Us l Leadership l Our Work
Military Consumer l Take A Quiz l FAQ l Contact l NDA

The U. S. Military has been an all voluntary force since the mid-1970Õs. Service members chose to enlist for a specific period of time and many for education and training in a particular occupational specialty

What does this highly desirable audience look like? Active duty service members are:

• Young, 80% are 18-34
• 85% Male
• 100% Employed
• Technologically-advanced, 95% are internet-enabled
• Physically Fit
• Educated, 94% w/post high school education and training
• Just over half are married and half of these married couples have children
• All maintain a very active Lifestyle

Once in the service, members of the armed forces have the opportunity to become doctors, lawyers, electricians, pilots, mechanics, steelworkers, logistics specialists, heavy-equipment operators, accountants, cooks, machinists, computer technicians, nurses, or any of a number of other kinds of specialists, all at government expense

While in service, they receive both base pay and many other tax-free monthly allowances that are tied to their rank, where they are stationed, whether they live on or off base, the nature of their military occupational specialty, etc. These special supplements dramatically boost their discretionary income, especially when compared to their civilian counterparts. Enlisted men and women earn 40% more than the average high school graduate

Other benefits further boost military spending power:

• Shopping in military grocery stores, food and household goods are priced just 5% above cost
• Gasoline purchased on base costs much less than at service stations off base
• Food and lodging is free to service members who live on base and eat in the mess hall
• Health care costs are covered by the government

For many companies, the military community represents an ideal, but long overlooked set of loyal new customers with the means to purchase a variety of goods and services. Taken together with Guard, Reserves and Retirees, who start their second careers at around age 39-40, the military represents an audience that is roughly equal to the population of AmericaÕs third largest city. WhatÕs more they are not jaded consumers because they are underserved by marketers because of where they live, where they work, and where they play

With combined experience of 20 years marketing to the military, our principals offer the expertise to help companies tap into this revenue opportunity. How well do you know your Military audience? Click here to find out: What's My Military IQ?

Please contact us for more information: info@militarymarketingllc.com