Q: How do I get started in marketing my product to the U.S. Military?
ANSWER: First ask yourself a few key questions. Do you have a product that you are trying to sell through one or both of the military resale systems that operate on base, or are you merely trying to target the military as a good target for your consumer product? If you have a service, are you looking for a contract with the government that will provide exclusive distribution and marketing on base? Are you willing to create a special military offer, or do you simply want to use military advertising and media channels to build awareness and increase sales of your service? We can help you answer these questions and set realistic goals, provide competitive analysis, recommend strategic marketing alternatives, and even support the development of your business case. In short, we'll guide you through the process. To learn more simply click on this e-mail address:
ro@militarymarketingllc.com
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Q: Is marketing to the U.S. Military difficult? What challenges will I face?
ANSWER: Simply, no. For a variety of reasons and for a long period of time, marketing to the military has been overlooked by many companies. As a result there is limited knowledge resident in the professional advertising and marketing communities to champion and promote the benefits of targeting this very lucrative market segment. Without specific marketplace expertise, marketing to service members seems hard because its culture and customs are unfamiliar and could appear overly complex. Not unlike other regulated industries - telecom, healthcare, financial services - the military, too, has its procedures and protocols that need to be followed in order to ensure a successful outcome. But these specific processes are not particularly challenging once understood. As consumers, Military personnel and their families buy $100 billion worth of products and services every year. Why shouldn't your company enjoy some piece of that revenue? Military Marketing's principles can bring 20+ years of military marketing expertise to your marketing project. To learn more simply click on this e-mail address:
ro@militarymarketingllc.com
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Q: How does Military Marketing handle proprietary information?
ANSWER: Military Marketing is diligent in maintaining privacy, whether on a one-on-one basis, on the web or client-agency-customer relationship. To access our robust Non-Disclosure Agreement Click Here:NDA Form. If you need further information of how we handle proprietary information, please contact us at: ro@militarymarketingllc.com
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Q: Will your company work with our Agency or Consultants, as opposed to working with us directly?
ANSWER: Yes, we will. We simply require clear description of the scope of work that you wish to have us perform, a good understanding of how/if this work interfaces with the efforts of your other professionals, the reporting relationships we need to be mindful of and a written agreement with the entity that we will be billing. If you need elaboration of how we work with your professionals, or references from some of our clients, please contact us at: ro@militarymarketingllc.com
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Q: Will your company function as our Agency?
ANSWER: Nearly all of our customers are of a size, whereby they have plenty of their own resources to carry out plans. We are a small practice that prides itself on providing very high-quality advice or solutions to our clients and any of their professional staff who could benefit from our guidance. We are "high-tech, high touch," so to speak. When a client feels that it is necessary, we will work with you to set up appropriate resources to complete an assignment and do an outstanding job with this market. Most often, these will include professionals with the requisite military experience and credentials who you can trust to do an excellent job for you. If you need to know more about this topic, please contact us at: ro@militarymarketingllc.com
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Q: How do you get paid?
ANSWER: We maintain a flexible approach to compensation because the business diversity of our client base requires it. Basically, most clients fit into one of these three categories:
Consulting Fee for Service: A project is defined, an amount is quoted, an agreement summarizing all terms and conditions is signed by both parties, and payment is made according to the schedule outlined in the document--usually an upfront payment of 50% of the quoted amount, a 30% payment once a major milestone is reached, and a 20% payment upon completion of the work
Retainer: A scope of responsibility agreement, that is more or less open-ended, guides Military Marketing's initiatives and summarizes the monthly payment we are to receive for efforts on your behalf, supporting you and/or your external business partners
Commission: Companies that wish to secure a contract for services may have the option of paying Military Marketing a much lower Consulting Fee for procuring a contract, in return for their commitment to pay Military Marketing a small percentage of the gross revenues that they derive from the business that Military Marketing helps the company secure. This alternative has proven attractive to smaller organizations who have an excellent service and limited financial resources for upfront work, but who can afford to pay more when we are successful in landing a contract and creating a new revenue stream
NOTE: Out of pocket expenses are always documented and billed as they are incurred, unless an agreement specifically states otherwise. For more information, please contact us at: ro@militarymarketingllc.com
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For answers to questions not stated here, please contact us at: ro@militarymarketingllc.com
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